Why Gold Infused Skincare Is Revolutionising Beauty

Sure, gold looks nice, and we’ve seen more gold infused skincare on the market, but is it doing you any real good? Is it actually a benefit or just a decorative flare? Gold infused skincare products are more than just an opulent indulgence or visually pleasing- used in Ayurvedic and Chinese medicine for centuries, gold has proven healing benefits in abundance. What exactly are the benefits of gold though? We’re here to tell you!

Anti-Ageing Benefits

Ageing is a huge focus in skincare with a variety of products that fight wrinkles as well as those that aim to keep you looking younger for longer, but how can gold help? Gold has been proven to repair and retexture the skin and, when combined with other key anti-aging ingredients, it can create a gentle filming effect to protect skin and improve elasticity.

Pollution Fighting

Speaking of protecting skin, gold has been proven to reinforce the skin’s natural barrier and help to protect against environmental damage. Whether you’re from the city or somewhere more remote, the pollution in our environments can damage skin contributing to irritation and even signs of aging. Gold can be an important ingredient for combatting this.


Gold has been universally accepted for its anti-inflammatory effect when used topically or as part of your overall skincare for long term skin improvement. Gold can reduce the appearance of acne and hyperpigmentation while soothing sun damaged or sensitive skin.

Radiance Boosting

With the combined benefits of gold, skin over time will naturally become more even and smooth to improve radiance, but the reflective quality of the gold itself can improve the natural brightness and glow of the skin with use. 

Where to get your gold fix

Inspired by the radiance and healing qualities of gold, we’re excited to be able to provide our own gold infused serum - the Royal Gold 24k Facial Elixir.

Each bottle contains gold leaf flakes, which increase elasticity of the skin, reduce wrinkles, fine lines, blemishes, and marks on the skin, making your skin look refreshed and radiant.  This, combined with the oils, renowned for their anti-ageing, anti-inflammatory and antioxidant powers, offer a complete and natural treatment for your skin...especially post dermaplaning!