Must Have Skincare
for 2020

As time goes on we learn more and more about what works in the realm of skincare. While there are evergreen, tried and true factors in beauty that will always have their place, the more we know about changing environments, skin types, health and wellness informs evolving trends every year. Here are some of the biggest trends for your 2020 skincare routine.

What’s In Your Lotion?

One big priority for consumers in the new year is products that are better for them and for the Earth. This means many things; perhaps the biggest is to be free of harsh chemicals with potential health hazards, such as parabens, phthalates, alcohols, fragrances, and dyes. There is also a greater push for cruelty-free, vegan beauty solutions which move away from animal testing or byproducts to join the mainstream.

Reduce, Reuse, Upcycle!

In addition to the contents of the creams, lotions, toners, and peels themselves, thinking clean also applies to their containers, which is why another trend involves reusing containers themselves, either with refills of the same product or for other uses, a concept referred to as “upcycling.” Upcycling focuses on extending the lifecycle of products to avoid adding to already overflowing landfills. Gone are the days of using 20 different products every morning - the way forward is fewer, higher quality products.

Luckily, businesses are answering their calls for cleaner products and increasing their transparency when it comes to what they contain and how they are created. Advocates for sustainable consumption of skincare products would surely agree that smarter consumption of beauty products is no trend, it’s here to stay.

A Good Rub Down

Another trend that’s moving in the direction away from heavy use of skincare products - in this case cosmetics - is facial massage. These massages, done with hands only or the aide of tools such as rollers and bars, can sculpt and plump the face without the need for heavy contouring which has been popular in the past.

A Strong Foundation

Maybe one of the most popular trends for 2020 is dermaplaning, a procedure that can make every other aspect of your skincare routine more effective. Both a revolutionary way to remove hair and exfoliate, dermaplaning targets the fine hairs on your face as well as dead skin cells, which softens and smooths your skin by triggering cell regeneration. Your skin glows, now that light can now bounce off your skin rather than be absorbed by the hair on the skin.

Dermaplaning also maximizes the absorption of any skincare products and cosmetics that no longer have to work through a barrier of hair, dead skin cells and built up debris. That means you’ll make the most of your 2020 beauty regimen with the greatest bang for your buck on higher quality, often more expensive products!

Best of all, dermaplaning can be done easily and affordably at home with The Hollywood Browzer, the multifunctional beauty tool that takes you through the entire process at your convenience, and even boasts a bonus feature as a premium eyebrow shaper. Because the Browzer is many tools in one, you can clear up some of your beauty clutter and let the results shine through. At home or on the go, the Browzer is your go-to secret for radiant skin in 2020!

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